What’s next in food
We look at where food, health, technology and consumer behaviour are heading, and what that could mean for the products people eat, drink and buy next.
Four areas we’re exploring
For us, innovation has to lead somewhere. We explore ideas with the potential to become products, formats or businesses that can actually be developed and produced.
The Future of Food
Changing eating habits, ingredients, formats and consumer expectations, and how they can translate into new food products.
Future Retail
How food products and concepts may need to change as retail changes, from the product format to the shelf experience.
Health & Wellness
Living foods, millet-led concepts, functional foods and better-for-you categories, explored with commercial production in mind.
Concept Incubation
From spotting an opportunity to developing the product, brand and business around it.
Some ideas need to be tried first
Pop-ups, activations and experimental formats give us a way to test an idea with real consumers before deciding what it could become.